Mmuseum is a pop up, non-profit museum in New York city that showcases random items left by humans that tell a larger story. These items come from all different places, and time periods. The museum itself is free and so small it can only fit 2-3 people inside at once.
Utilizing bold and clashing colors in the branding, I sought to emphasize the eclectic and unpredictable nature of these narratives, capturing the essence of the museum's message that every piece of trash holds a compelling story. I crafted a wide range of logos tailored to various aspect ratios, ensuring their adaptability across different mediums. These versatile logo options encompass inverted variations and a spectrum of color choices, further enhancing the brand's visual flexibility and impact.
In addition to the rebranding efforts, I designed a set of quirky icons for this project, characterized by their whimsical and naive illustration style. These icons serve to underscore the museum's unique perspective on seemingly ordinary objects, highlighting the depth of meaning they possess. By infusing the branding with playful elements, I aimed to evoke the museum's role as a playground for the adult mind, inviting visitors to explore the unexpected stories behind everyday artifacts.
